*“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn’t matter whether you’re the lion or a gazelle-when the sun comes up, you’d better be running.”* -Christopher McDougall
More often than not, people complain of being jobless because they have nothing to do to earn a living. Some believe that for them to be gainfully employed, somebody must invite them for a job screening exercise and subsequently give them offer. Well, in a buoyant economy, this may suffice, however, in a depressed economy where unemployment rate is high, how does one survive by waiting for nonexistent employer to offer him a job? In such circumstances, only the fittest survive and such is achieved by thinking outside the box.
Unlike other products which are confined to warehouses and at best displayed in shops and supermarkets therefore restricting the sales to only the licensed or authorized persons with some level of financial wherewithal, I guess you would have seen buildings in open places with sign posts indicating that they are for sale. This implies that the developer or owner has put up the property in the market for a potential buyer. The developer/owner will therefore be delighted if anybody should bring a buyer at that point so that he will sell off, recoup his money and embark on another project. He is therefore willing to pay commission to anyone who has brought such a buyer. Such commissions are usually mouth-watering! This is because given the value of properties, a 3% or 5% (in some cases involving land, it is up to 15%) may be far higher than two months salary of so many workers that do 9.00am to 5.00pm, five days a week job. Therefore, in a situation like this, all that the “job seeker” needs to do is to take up the challenge of scouting for a buyer!
*Real Estate Marketing* . Real Estate marketing is the promotion of residential and commercial properties including land to potential buyers, tenants and investors. The fact remains that no matter how tough things may be, people will keep buying new houses either for residential or investment purposes while others will keep moving from one apartment to another, necessitating that they pay rents. Often, these people need the Estate Agents or Realtors to guide them through and link them to buyers or home owners as the case may be to actualize their quest. The job of a Realtor in serving as an intermediary in this situation can therefore not be overemphasized. This is real estate marketing!
Therefore, real estate marketing is a process that includes targeting a particular audience, putting up suitable messages and choosing the right channels to pass the messages across to these individuals who may be interested in your offer.
*Identifying Potential Buyers* . Though there are various ways of getting customers especially with the advent of social media like Facebook, Instagram, LinkedIn etc., the easiest way to secure buyers in real estate marketing is to start prospecting from your immediate contacts. Over the years, because you attended schools, because you have lived in various places, because you may have worked previously, you are bound to have classmates, neighbours, acquaintances, colleagues and even relatives who may be interested in your offer. It therefore behooves you to reach out to these people especially the ones you think are capable of making the purchase. Even if some of them are not capable or willing to buy, they may be in position to connect you to someone that will make the purchase. This takes us to our next topic of discussion called *network marketing in real estate* Visit us on https://Fomayproperties.com
*Conclusion*
Over the years, I have seen people who were hitherto eking out a living but got their lives transformed when they embarked on real estate marketing with so much vigor, commitment and resilience. Some have over time grown from selling other people’s properties to developing theirs and in the process not only changed their fortunes but that of a lot of others. The case of PWAN Group founders www.pwanhomes.com is a testament to that fact. For more information, follow us on:
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